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Confiant at AdMonsters Ops: AI + Malvertising = ?

Confiant at AdMonsters Ops: AI + Malvertising = ? "Cream Monster"

At the AdMonsters Ops Conference, Confiant discussed the potential implications of artificial intelligence and malvertising. Confiant CEO, Jacob Mullins, believes that AI can be used to identify and block malicious ads before they reach the user. He also highlighted the importance of collaboration between the ad tech industry and security professionals to ensure the safety of users.

Opinion:

While the potential of AI to combat malvertising is promising, it is important to consider the implications of this technology. AI is not infallible, and it is possible that malicious ads could still slip through the cracks. Additionally, the use of AI to identify malicious ads could lead to an increase in false positives, meaning that legitimate ads could be blocked. It is essential to ensure that the use of AI to combat malvertising is done responsibly and with the utmost caution.



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