What is AI writing?

For ages, writing has been a preserve of humans. However, technological advancements have seen the rise of artificial intelligence, which is now used to compose content. AI writing uses machine learning- a subset of AI, to create words, phrases and sentences. Machine learning allows computers to learn how to think and perform things like humans. An example of machine learning in action is the autocomplete feature that allows you to finish your words and send an SMS. AI content generators help write materials such as social media posts, product descriptions, e-books, landing pages and blog posts. Major news outlets have embraced AI to develop headlines for their stories, hence the rise in robot reporters.

Why AI in content writing?

AI has come at the right time when time has become a precious commodity. AI helps save time and effort and reduce workloads. With the ever-increasing demand for content due to increasing entrepreneurship and the rise in websites, keeping up can be a problem. AI has improved over the years and can help develop content that captures the attention of the audience and deliver the needed message and content that is relevant. Unlike people who struggle to generate unique content without plagiarism, AI can develop unique content for almost any occasion.

What are the advantages of AI in writing?

The conventional writing process involves thinking about a topic, selecting key points to address and transforming these ideas into an article. It also involves researching and finding facts that back up the claims. Some go as far as creating an outline to help build the article’s structure and then write content based on those headlines. On the contrary, AI has made it possible to write articles within a short time. AI-assisted writers can summarize the existing information without developing time-consuming outlines. It also revises and edits the article to improve its quality.

What are the limitations of using AI?

Although AI has come a long way, it still suffers from various limitations, making it not achieve what humans can do. Although it can outperform humans in various areas, such as speed of delivery and developing error-free content, its content is only as good as the algorithms or models it uses to learn. Remember that AI learns article writing concepts such as grammar, syntax, spelling and semantics through models. Some of the problems include the following:

Lack of human touch

AI-written text may seem flawless on the surface. However, human elements such as analogies, metaphors and humour are not included. This makes the content boring.

Applications of AI are limited

Although the capabilities of AI writing are incredible, you cannot use it for everything. While it is excellent in generating short content, it tends to flop when subjected to longer text. The text can contain errors and can become monotonous and repetitive.

From the above weaknesses, although AI has made commendable progress in writing, it still cannot match human content writers in some areas. However, AI will challenge humans in various areas, including writing, in the coming years.