Tools (18)

AI in Marketing

According to Forbes, many marketing firms use artificial intelligence. 

Leveraging artificial intelligence (AI) is now commonplace in marketing. Tools, platforms, and services put sophisticated audience targeting and segmentation tools at marketers’ fingertips, making it easier than ever to connect your products and services to customers. 


A Digital Transformation Driven by Artificial Intelligence

Digital transformation is one of the most important drivers of how businesses deliver value to their customers in a competitive, fast-changing business environment. The process aims to leverage digital technologies to create or modify user experiences and business processes, thus meeting users’ changing needs and the market.


IoT Takes Advantage of AI

Artificial Intelligence (AI) and the Internet of Things (IoT) are the two hottest buzzwords in the world today. The two, together with big data, dominate all tech conversations and business talks. But when people talk about the benefits of IoT, they often end up talking about what AI will contribute. The two always complement each other since AI’s intelligence is needed to transform the data collected by IoT devices into actionable insights that can be used for various purposes.


AI is Set to Guide 2021 Efforts

Artificial Intelligence is the next frontier of digital transformation. Businesses and governments are now rushing to invest millions of dollars as they seek to stay ahead of their competitors. The year 2020 was the year that the role that AI can play became apparent. It had a far-reaching impact on health and safety, where it played a crucial role in saving human life in various ways in healthcare and enhancing economic resilience. As we start a new year, AI is set to guide 2021 efforts in many ways.


AI Just Right for Work-from-Home World

Although many people doubted the benefits of artificial intelligence (AI) before, this technology has proven to be capable of giving more than what many had expected.  One of the areas that appear to reap the most out of the advancement of AI is the employment sector. This comes in as the world races to contain the spread of the COVID-19 by enforcing social distancing modes such as working from home. Throughout this period, remote work and work from home have become the leading area of conversation across the industries. The availability of technology such as Zoom and the advancement of AI and virtual reality have made it more viable for different companies to adopt new means of working while the coronavirus pandemic has acted as a catalyst for this change.


Emotion AI and Behavioral Profile Pairing Redefine Bank’s Revenues Through its Call Center

Like several other banks in the EU reeling from the impact of the 2009 financial crisis, our client Bank (name withheld for confidentiality) had to take measures to restructure the non-performing loans under a parliament-approved securitization scheme. The Bank uses its in-house call center to contact non-performing loan debtors and negotiate offers to restructure the debt according to the debtor’s unique situation and their ability to pay-out the loan.


AI is Changing How, Who, and even What Makes a Supervisor

It has now become common hearing people talking about how artificial intelligence (AI) will change various aspects and industries in every country on the planet. There are growing fears that this technology will eliminate many jobs and professions through automation of tasks. Many reports have shown the truth behind job automation especially for certain professions and demographics. For example, a report by Brookings Institution noted that automation threatens more than 25% of jobs in the US, most done by low-wage earners where tasks are repetitive and routine-based.


How “Cloud-First” Became a Cliché

From Super Bowl ads boasting the benefits of machine learning to rappers touting the advantages of artificial intelligence, nearly everyone knows about the cloud, how powerful it is, and the advantages it can provide for both businesses and consumers. Then you also have the pundits adding to the hype with absolute statements like this:


Apple Store Opening with AI

Artificial Intelligence is slowly taking over our day to day lives - especially when it comes to the workplace and using tech to enhance and fast-track tasks. There are many sectors in which AI can help improve services - specifically national health services, banking and legal services. Not only do some of the biggest names in tech debate over the future of AI and how it continues to make life easier and better for many, but we are now seeing some of the biggest tech companies now recruiting heavily in AI.


AI Chatbots Transforming the Way Companies Provide Customer Service

Everything comes with a price and with online business comes an ever-growing customer base. Businesses often fail to provide the right experience to each and every customer. Resulting in negative feedback all across social media and even worse - approximately 86% of buyers will make their buying decisions based on the experience with any business. To avoid these situations Artificial Intelligence came up with a solution - automated chatbots. Chatbots are capable of providing 24/7 customer service without costing you an arm and a leg. In fact, chatbots have been saving a huge sum of money for businesses according to Juniper research, businesses will be saving an estimated $11bn by 2025.


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