Riaz Raihan, President at Alida, explains that customer experiences (CX) are essential for businesses to stay competitive. Smaller organizations often lack the resources to deliver on this, but AI offers a solution. AI-driven data science can help businesses transform their CX strategies, unlock valuable insights, and deliver personalized experiences that drive customer loyalty and business growth. Data science is key to CX, as it helps businesses understand and fulfill customer needs and expectations. AI can help automate customer service, reduce costs, and provide customers with the best possible experiences.