The use of artificial intelligence (AI) in corporate operations has brought about significant changes to industries, enhancing productivity and fundamentally altering customer interactions. However, the growing use of AI technology has prompted organizations to confront significant ethical problems. This article, written by Olivia and published on Medium, examines the ethical considerations surrounding artificial intelligence (AI) in the context of entrepreneurship. It specifically looks at how Sevsky Studio, a well-known provider of AI-powered solutions, prioritizes openness as a core principle within its purpose. The article first explores the significance of artificial intelligence (AI) in the business context, and then delves into the ethical dimensions, such as data privacy and security, that come with its use.