Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

5 Things to Consider About Artificial Intelligence and Your Company

Artificial intelligence is a misunderstood technology. Although everybody wants to know it and each business may want to invest in it, the truth actually is that many still don’t understand what AI actually is and what it can offer. As marketers look to outperform competitors, many assumptions and exaggerations regarding the capabilities of AI have been flying all over. For example, there is confusion about the difference between machine learning, deep learning, and AI. For this reason, you should consider knowing a few things for you to determine whether AI is right for your company or not.

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Artificial Intelligence Being Used in Gaming

Artificial intelligence is entering more and more industries and is changing fortunes at an unprecedented pace. The latest beneficiary of this technology is the gaming industry. Due to artificial intelligence algorithms, video games are now more interesting due to the environment and characters which are capable of adapting to the changing situations. These algorithms help to generate behaviors which are not only intelligent but also responsive and make your interactions as a player more interesting. AI is used to make non-player characters (NPC’s) easy to interact with than ever.

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Use of AI in the Music Business

Music has and will always be an important part of society as long as human beings exist. However, as society changes in many aspects, music also evolves to meet its new needs and demands. For quite a while now, AI has been a buzzword in the technology space. It is increasingly becoming a talk of almost every industry primarily due to its ability to offer automation services, ease responsibilities and offer innovative workflows. The entry of this new technology into the music industry is important due for a few reasons. Although to some it may sound like cheap science fiction, it is true that we can have robots capable of creating songs, playing music and AI-enhanced robots writing song lyrics. Such practices are not new in the music industry.

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