It is now over a year since the COVID-19 pandemic emerged, creating unimaginable disruption for the health and the economy. The pandemic has left many people jobless and many others dead as it ravaged industries and caused severe illnesses. For businesses that remain open, losses that have been incurred are like no other ever witnessed in history. Luckily, technology has played a critical role in slowing down the impact of the pandemic and seeking cures and vaccines for the virus.

Artificial intelligence (AI) continues to advance in so many ways, and so is its ability to improve operations in different industries. Marketing is one of the areas that has benefited immensely from the advancement of AI. This technology improves various aspects of digital marketing, including strategizing and providing valuable insights needed by organizations to make critical decisions. With the realization that marketing strategies have become diverse than ever, companies are capitalizing on SEO, visual marketing, and now Artificial Intelligence.  Here are ways in which you can employ machine learning and artificial intelligence in your marketing efforts.

As the number of internet-connected sensors continues growing due to increased applications in cars, planes, buildings, and home devices, businesses generate vast amounts of data. According to a study, there will be more than 50 billion IoT devices in the world by 2025. This is up from 9 billion in 2017. With this significant rise in data, tapping it to extract useful information is becoming a big challenge that traditional methods cannot meet. This is where machine learning (ML), one of the subsets of artificial intelligence (AI), comes into place.