AI is a broad term that refers to the ability of computer systems to perform tasks that typically require human intelligence, such as learning, problem-solving, and decision-making. AI can be applied in many fields, from healthcare and finance to retail and manufacturing. And it can offer significant benefits to small businesses, including improved decision-making, enhanced customer experiences, and increased productivity.
There are various specific AI technologies that can be useful for small businesses. Machine learning, for example, is a type of AI that allows computer systems to learn and adapt based on data without being explicitly programmed. Natural language processing (NLP) is another AI technology that enables computers to understand and process human languages, such as speech and text. And computer vision is an AI technology that allows computers to "see" and interpret the world around them using cameras and other sensors.
Here is how you can use AI in small business:
- Automating newsletters
AI now has the ability to automate newsletters that you might want to send to prospects, customers or your partners. It makes it easy to source content from different sources online and then automatically select the articles to include in your newsletters. The good thing with AI-powered newsletters is that they can learn each recipient's preferences and send them the type of content they are highly likely to click. It does all this without human intervention.
- Create content
As a small business owner, social media and other online platforms are the best places to market your business. As such, you need to think of AI content marketing as the best method to create content for these platforms. AI has made great strides in generating content like humans, and you can use it to create short and long-form content, including posts, blogs, product descriptions and website content. You can use it to augment your writing and editing of content, something that makes your writing effective.
- Predict the performance of Ads
Advertising has received a boost with the advancement of AI. AI can predict how ads are performing before you even run them. The new AI tools learn which ads and audiences are effective, enabling organizations to structure them better. They can even provide suggestions on the wording and images that have more conversion across audiences.
- Improve customer service
AI-powered chatbots are now used in various companies to converse with customers automatically. These chatbots are sophisticated to the extent that customers do not realize that they are talking to machines, not humans. They make it easy and cheap to offer immediate customer responses on various topics. This is good for small businesses with a small team of customer care agents to respond to queries.
- Following up with leads
Conversational AI is making crucial strides in following up on leads. They can actually help you follow them up via website chat, email or text. They can ensure that no leads fall over, create conversations with nature, and qualify them.
- Improving accounting
Artificial intelligence can make accounting for your small business easier. AI-powered tools can easily answer questions about accounting data so that you do not go digging and locating data in spreadsheets. Some AI tools can also learn how to organize and tag your accounting information. These tools can also automate common, tedious manual processes that would be time-consuming and costly if done by humans.