- Automation of manual processes
AI is a useful technology in automating manual processes -especially when it comes to repetitive tasks such as data entry. Applying AI to automate back-office processes through optical character recognition (OCR), data capture, robotic process automation, and indexing documents is an area in that AI continues to show immense success. While AI in the back office has not been as useful as its uses in healthcare or transportation, it has served its purpose well, easing operations and has been a real return on investment.
- AI-powered analytics
Analytics is an area that has become synonymous with AI these days. If you have visited a website with your computer or phone, chances are, you have interacted with artificial intelligence in one way or another. Cookies, one of the topics that have become famous over the years, is one way where AI algorithms track your data. These algorithms collect critical information, including social, demographic, geographical and browsing patterns. Working in the background as users browse, AI allows businesses to get critical information about website visitors. With such data, strategic decisions can be made regarding the best advertisement or marketing strategies. The more data you acquire through AI software and sieve, the more targeted and personalized your advertising and marketing can become. This will, in turn, increase traffic and sales. Using AI for analytics can offer detailed insights regarding buyer preferences, trends, behaviours and interests. AI can therefore help you create products that buyers want instead of just creating a product or a service for the sake of it.
- Customer service
Customer service is a critical element for businesses, but a lack of it leads to an inability to serve customers well. This is an area of business where expectations are always high. With the information gathered from customers, AI can help companies communicate with customers in a more personalized way. This allows them to increase the brand's reputation and exponentially grow the organization. According to a study, above 40% of consumers prefer chat support because it hastens the resolution of their problems. This can be achieved with the help of AI, which additionally tracks conversations for better customer service in future. The insight gathered from customers can help you find peak business hours, the agents needed to help customers and the kind of support you can offer at any given time.
- Targeted marketing campaigns
Having excellent products and services does not guarantee that the market needs them. As such, a marketer needs to go deeper to find out what the customer wants and let the company develop products and services that people want. In the constantly changing markets, this can only be achieved by leveraging AI to gather the correct insights in real time. Since people spend more time online with their smartphones, tablets and computers on social media and websites, businesses can seize the opportunity and reach them through various channels. AI can help businesses to gather and connect data to provide the needed insights that will help create a successful marketing campaign. AI allows marketers to personalize marketing messages after predicting customer behaviour on brand and preferred services.
