Entrepreneurs considering starting a generative AI company need to ask themselves two important questions before diving in. First, they must evaluate whether they have the ability to compete in an increasingly commoditized market for foundational models. Secondly, they should consider whether it would be more beneficial to differentiate themselves by creating an app that utilizes these models. While starting such a company may seem easy, it's essential to acknowledge the potential competition and implications of entering a market that is rapidly evolving.

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