Art was traditionally known as the domain of artists — people who had trained, honed their craft, and often spent years perfecting their skills. Today, however, we are seeing significant changes in who is a “true artist”. Art has become democratized. Now anyone can create art using relatively inexpensive consumer technology. In fact, it is difficult to imagine an art studio that does not have some sort of consumer technology available for use.

Advances in technology and e-commerce are symbiotically related. Thanks to the internet, we can now shop for items from the comfort of our homes. The global spread of smartphones has made the technology even more critical for e-commerce since almost everyone today has a gadget capable of allowing the purchase of products with ease. Artificial intelligence (AI) is fast becoming a trending technology across different niches and industries, and the e-commerce sector has emerged as the friendliest area that this technology can help. AI and particularly the machine learning (ML) subset significantly impact how people interact with e-commerce websites and stores. Here are some benefits of machine learning that can lead to a successful e-commerce website.

Artificial intelligence (AI) and machine learning (ML) are the two key technologies changing the retail industry. They are significantly impacting the industry, particularly e-commerce companies that rely mostly on online sales where technology is commonly used. Machine learning helps retailers optimize prices, collect customer data and enhance efficiency in logistics processes. The ability of this technology to streamline the sector reduces costs and builds stronger customer relationships. Owing to these advantages, big companies like eBay, Amazon and Alibaba have significantly invested in them across their sales cycles, starting from storage to post-sale customer service. Here are some ways in which retailers use machine learning in their businesses.