Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

Use AI to Make More Sales

Artificial intelligence (AI) has become one of the leading technologies that have positively affected many industries. Among the sectors that have dramatically benefited from technology over the years is the retail sector. The rise of online shopping, whose adoption rose with the pandemic, has provided both the sellers and the buyers with the right atmosphere to embrace technology like never before. Lately, it has become clear that there is no technology to boost online shopping like artificial intelligence. Here is how AI helps make sales more intuitive.

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AI Is a Team Effort

As more companies embrace AI, leveraging it to transform business, a clearer picture of what is necessary for artificial intelligence to succeed in the real world is taking shape. When it comes to developing a good AI team, people with a broad set of skills are needed to translate concepts into business terms. Unlike in the past, success in AI is no longer all about data scientists. Instead, it is a team effort. An AI team requires a definition of skills for the project you need and getting people that have that exact match. Here are some professionals that should make up your AI team and their roles.

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AI is Real in Retail

Online shopping is fast replacing brick-and-mortar stores. This is where artificial intelligence (AI) is proving to be highly beneficial. This technology comes when customers are getting increasingly aware of what they need and are constantly seeking personalized products and services. With AI, retailers can align their offerings with customer expectations. The effects of AI are visible across the value chain and are proving to be one of the leading forces for retail brands as they try to surmount the competition. If you are a retailer who has not taken advantage of AI, here are some ways this technology is disrupting the retail sector that you might want to know.

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